“This is a highly personalized online solution to selling, merging our highest trafficked channel—saks.com—with our highest converter—our Associates,” commented Marc Metrick, President, Saks Fifth Avenue. “It is the perfect response to the growing demand for consumer-facing technology. With access to Associates 24/7, personalized services and more, we finally have the ability to bring the high-touch Saks experience and store environment online.”
Through this new offering, which was brought to life in partnership with retail tech leader Salesfloor, Saks Associates have the ability to create customizable saks.com boutique pages, which contain personally curated assortments of Saks merchandise, accessible through a dedicated URL. As a result, Associates can connect with new and existing customers online, touting their hand-picked merchandise, expertise and industry knowledge via live chat, email or scheduled appointments. In addition, Saks Associates can showcase their online storefronts to customers through email and social media tools built into a mobile app.
“Today’s all-channel customer wants a high level of service, regardless of channel. Salesfloor helped us address that opportunity and our Associates are seeing real success,” explains Joe Milano, Senior Vice President, General Manager, Digital Retail and Ecommerce, Saks Fifth Avenue. “Saks Fifth Avenue prides itself on putting customers first. When it comes to luxury shopping, there is no substitute for the personalized experience offered by a knowledgeable Saks Associate.”
Saks Fifth Avenue invites guests to visit saks.com and connect with a Saks Associate today.
