Finally, Google Privacy Sandbox Beta launched for Android devices. A year ago, the tech giant announced it and it is a new ad-tracking model that brings improved user privacy features on Android and web platforms. On the other hand, Apple gives full control to users to totally block apps & website publishers. This is for tracking them for targeted ads.
Moreover, Google’s Privacy Sandbox wants to balance upholding user privacy & not hurting developers’ generating revenue. In April 2022, the company set the ball rolling by inviting app developers (and web developers) to test it from the Chrome browser and offer valuable feedback.
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