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ATA

Social-music app Smule has launched LiveJam, a feature that it’s billing as the first time anyone can sing live with another user anywhere in the world, in real time.

Smule has more than 50 million monthly users for its karaoke-style app, with 20 million songs performed daily. Now through its LiveJam feature, users can invite another person to sing live with you which other users joining a waitlist to get “passed the mic” for duets. Users can perform and chat in real time on the app, using proprietary voice and video filters.

The LiveJam feature went live with the iOS version of the Smule app about three weeks ago, and support in the Android version is coming soon, according to Smule CEO and co-founder Jeffrey Smith.

So far, without much fanfare, Smule has seen strong uptake of LiveJam: one-fourth of Smule users that have used LiveJam have spent more than one hour per day on the duet-singing feature. In addition, guests in a LiveJam session have remained active an average of 64% of the time. “It’s a new level of participation we’re seeing,” Smith said.

As the company’s user base has scaled, it has been attracting big-name artists who launch original songs on Smule’s app, including Charlie Puth, Shawn Mendes, Jason Derulo, Demi Lovato. “We have bigger reach than any radio station,” Smith said.

On Friday (Sept. 14), singer Kelly Clarkson used Smule’s app to announce her 2019 Meaning of Life Tour, with special guests Kelsea Ballerini and Brynn Cartelli joining her on the road next year. The trio sang Clarkson’s “Meaning of Life” together using the Smule app (with the regular non-live co-singing features) and a video clip was posted on Clarkson’s social-media channels

A Smule rep said Clarkson isn’t paid to promote the app. “Similar to other partner artists, we work with them organically to perform on the platform,” he said.

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