Universal’s “The First Purge” has launched with a respectable $9.3 million at 3,031 North American locations on the Fourth of July.
The first-day number for “The First Purge,” Blumhouse’s fourth installment in the horror franchise, came in third on the Fourth following Universal’s 13th day of “Jurassic World: Fallen Kingdom” with $11.6 million and Disney’s 20th day of “Incredibles 2” with $9.7 million. “Fallen Kingdom” is nearing $300 million domestically, while “Incredibles 2” has topped $468 million.
Sony’s sixth day of “Sicario: Day of the Soldado” came in fourth on the Fourth with $2.6 million to lift its total to $26.3 million. Lionsgate’s “Uncle Drew” and Warner Bros.’ “Ocean’s Eight” each took in $2.2 million on Wednesday.
Forecasts have been in the $25 million range for the first five days of “The First Purge,” but the first day number — which includes $2.5 million in previews — indicate that the five-day total will be closer to $35 million. The low-cost movie has a two-day head start on Disney-Marvel’s “Ant-Man and the Wasp,” which has been pegged for an impressive debut of $70 million to $80 million for Friday-Sunday, with previews launching Thursday night.
Two years ago, “The Purge: Election Year” took in $14.5 million on its first Friday on its way to a $31 million opening weekend.
“The First Purge” is an origin story set in a deranged version of America, in which the New Founding Fathers of America decide to make all crime legal for 12 hours — resulting in violence exploding across the nation. The film stars Y’lan Noel, Lex Scott Davis, Joivan Wade, Luna Lauren Velez, and Marisa Tomei.
The prequel is written and produced by James DeMonaco, who directed the first three “Purge” movies. Gerard McMurray is the helmer with Michael Bay, Andrew Form, Jason Blum, Bradley Fuller, and Sebastien Lemercier also producing.