One of the biggest multinational retail corporations, Walmart, is trying every trick to compete with Amazon, the e-commerce, and cloud computing company. Walmart has rightly realized the massive potential of retail in the coming years and to tap such a remarkable opportunity, the company is collaborating with other top players of the same landscape, and you need to be on the edge when competing with technology’s most dominant players.
The battle between the two giants has shifted way beyond the conventional retail business and has reached to the tech sphere. Working on the same lines, Walmart struck a five-year deal with Microsoft on AI (Artificial Intelligence) projects and shifted its full cloud operations to the Microsoft Azure and Office 365. The handshake between these companies may result in the introduction of a cashier-less, and brick-and-mortar retail store, which will be in direct competition to Amazon Go. For this purpose, Walmart has maintained two tech incubators in California and Texas respectively for experimenting all its new ventures.
A couple of years ago, Walmart purchased Jet.com in an effort to consolidate its presence in the retail market. To stay in the race, the retail company made a few more deals like the partnership with Alphabet’s Waymo for the transportation of the customers, then with Uber, Lyft, and Postmates for grocery delivery and Rakuten for Kobo e-readers.
Not only this, the retail corporation is planning to take on Amazon Prime Video with its Vudu subsidiary by the end of the year.
Here, one thing is obvious, Walmart is desperate to match the Amazon’s revenue model and success. Both the companies have their primary say in the retail market, but they are aggressively looking into other prospects also like on-demand delivery and cashier-less stores.